Background 2

We should ask ourselves where on earth is our norm and ethic, moreover, our morale? Is it hidden or is it lost?

Every crime that human does was started with a choice, which finally decided by that human only. Here ethic, norms, rules, feelings, and morale have their roles. According to my opinion, what the world’s lacking is morale, love, affection. No matter what the situation is or what kind of environment a human is living, if he has morale, he will decide the right thing and won’t surrender to the wrong. Therefore the campaign with theme “Be A Hero” is created, based on the fact we’re facing and a hope of a better living for all human being.

This campaign hoped to affect the process where human will decide what to do in every choice they face. It is to strengthen morale of the people, to make them hold values of life tightly. In psychology, we know that human is a unity of 3 parts. Body, Soul, Spirit.

“Be A Hero” wants to take place in “Soul” part, while body and spirit are beyond other’s power. People will have the tough soul which won’t allow them give up easily to their emotion or their bad side. I want people grow, not only their body but also their mind, heir soul. Who can define which one is right and wrong, good or bad.